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Here is a selection of news articles
NEWS


A Media First for UK Communication Coaching: Mentor's new AI chat-companion, "Ask Dave"
UK Media Training First 🎤 Introducing "Ask Dave": the UK’s first AI-powered media training support tool, exclusively for our clients.Finished your course? But 6 weeks later need a reminder on how to handle nerves, prep key messages, or bridge tricky questions?Now you don’t need the slides, you’ve got "Ask Dave".💬 Available 24/7 after your training🧠 Built from 25 years of media & presentation coaching expertise✅ Aligned with CIPR best practice Recent testimonial: "I felt ve
Dave Mason
3 min read


Mentor creates guide for community radio presenters
Supporting UK Community Radio Presenters: A Free Guide from Mentor Media Training Community radio is a vital part of local culture, giving a voice to people, stories, and music that may not always find space in mainstream, regional and national media. Many of these presenters juggle their passion for broadcasting with full-time jobs, family commitments, and other responsibilities, making their dedication even more impressive. Recognising this, Mentor Media Training is offerin
Dave Mason
2 min read


Mentor celebrates 25 years of training
Mentor Media Training Celebrates 25 Years of Communication Excellence Bath, UK – 3rd October 2024 UK-based Mentor Media Training, a pioneer in communication training and media coaching , marked its 25th anniversary with a celebratory reception at the Bath Spa Hotel. The event brought together clients, industry colleagues, and communication professionals to reflect on Mentor's journey and celebrate its impact on the communication training industry. Founded in Bristol in 199
Dave Mason
2 min read


Shifting the communication mindset of executives
It's time to tell your execs: "There's no such thing as TV, radio & print." As such, the traditional forms of media: TV, radio and print no longer exist. When you take a moment to think about this, it's nothing you didn't already know. They exist in the sense that you can still just about consume them in the traditional way you used to, but the linear, miss-it-and-it's-gone element has long passed. We can rewind live radio, catch-up, binge-watch, stream on devices, consume
Dave Mason
3 min read


The A.I. PR experiment: A game changer? We let you decide
1.1. Two similar articles: one human, one A.I. - can you tell which is which? Can and should we embrace A.I. tools such as ChatGPT to generate or re-write our work? The ethics and the SEO implications may be far reaching, if content is obviously duplicating work, apart from a few words and phrases here or there. The debate around artificial intelligence (A.I.) in Public Relations work has been raging for a few years. To our experiment then: One article below was re-written by
Dave Mason
4 min read


Podcasting: a piece of cake, right?
Podcasts are ALL the rage: well-produced, engaging and well presented, they are essentially bites of bespoke speech radio. Can anybody do it? So your firm has decided it’s doing a new podcast. Marketing and communications has decided the subject area with some exec input and it’s looking promising. Now you just have to cast it, record and edit it, and distribute your masterpiece. Easy right? But let’s take a step back and ask ourselves a few questions; Firstly: why are we do
Dave Mason
2 min read


The Conference – Cue Boredom!
The conference season is in full swing with more face to face events since the pandemic. In the wake of the recent Conservative Party conference, where numerous people were caught napping, our team provides insight on how your conference speakers and their content can be more compelling, writes Chris Slade; journalist, former BBC News presenter and media/presentation trainer Your conference – usual borefest? There we all are, sitting in a conference. Talk, slide, talk, slide
Chris Slade
2 min read
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