CRISIS TRAINING -
REPUTATION MANAGEMENT
Live, in person training | CPD Accredited
“Failing to prepare is preparing to fail.”
When uncertainty hits, preparation is your strongest defence. Reputational issues can escalate quickly and how you respond in the first moments can define the outcome. Our crisis communications training helps organisations prepare, test their plans and ensure key people are ready to perform when it matters most.
Mentor works with experienced journalists and communications professionals to help you develop crisis communication plans, stress-test them and put senior executives and spokespeople through realistic broadcast and social media simulations - safely, professionally and constructively.
WHAT WILL YOU LEARN?
Training includes realistic practice interviews, case studies and scenario-based exercises, delivered in a fast-learning, supportive environment.
We use advanced video conferencing and remote interview facilities to recreate the pressure of real media situations - face-to-face or remotely.
This course is designed to prepare you for the reality of a reputational issue, not just the theory.
You will learn how to:
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Anticipate and prepare for potential reputational risks
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Develop clear, robust crisis communication plans
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Respond quickly and effectively when an issue begins to escalate
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Handle intense media scrutiny across TV, radio, online and social media
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Deliver calm, credible messages under pressure
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Manage live and down-the-line interviews in crisis conditions
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Test messaging safely using realistic social media simulations
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Understand how crises evolve and how to regain control
Courses are delivered live and in person, with flexible options including cost-effective remote e-learning for individuals and groups.
If you’re unsure whether you’re ready for the next reputational issue, it’s time to find out.
WHO IS IT AIMED AT?
This training is ideal for:
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Senior leaders and executives responsible for organisational reputation
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Designated crisis spokespeople
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Communications, PR and marketing professionals
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Leadership teams preparing for potential reputational risk
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Organisations reviewing or testing their business continuity or crisis plans
We also offer:
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Crisis ‘First Responder’ support, delivered by discreet, experienced journalists and PR professionals
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Crisis seminars for teams of all sizes, drawing on real case studies and practical exercises
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Crisis and media simulation training, essential for resilience, insurance, tendering and governance requirements
Strategic Media Training
Great trainers, highly engaging. I definitely feel better equipped for handling these sort of situations in the future. Definitely worth the investment and I would say it is essential for anyone in a role that may be asked to represent the force in the media. Appreciating the transferable skills is an added extra.
Chief Superintendent, Sussex Police
Dave and Rachel recently ran a strategic media training session with our senior exec team at Fairhive and it’s always a pleasure when we work with them. They are professional trainers with a dedication to helping individuals. Throughout the session they demonstrated a deep knowledge of strategic media providing an individualised training session with both local and national examples. They were able to keep the group engaged and positive and have the ability to adapt to the needs of each participant; providing constructive feedback during the recording element of the training.
Katie Ayala, Fairhive Housing, Aylesbury
An afternoon doing Media training with Dave Mason from Mentor was pure gold for me. It was fun, challenging and full of journalistic and business insight. Dave is a seasoned professional whose understanding of print, broadcast and social media is hard to fault. His real skill is to help you articulate your own story and ensure that you enter any media interview on the front foot, with an arsenal of tactics to help you. I can’t recommend him highly enough.
Professor Tansy Jessop, Pro Vice-Chancellor for Education, University of Bristol
Thanks for the engaging and knowledgeable session. It was great for our senior team to have the opportunity to practice and gain feedback in a real studio setting that the Mentor Media Training team made feel very relaxed. We look forward to putting it into practice.
Jo Gillow, Head of Marketing, Bath Building Society
Crisis Training
Thank you so much for the training yesterday. It was the perfect combination of insight and practical application, brought to life through the experience, knowledge and the stories yourself and Chris shared. We all enjoyed the day and took so much from it: definitely one of the best training sessions I’ve been on.
Juliet Allister, Head of Brand and Sustainability, Cornish Mutual
Thanks to Mentor for a brilliant day of training around crisis comms. It’s amazing how comfortable you can get in front of the camera if you just follow the techniques! Really worthwhile business continuity preparation for the team.
Gemma White, Woodbridge School
Presentation
Hugely informative. Getting a ‘magic formula’ for structuring a presentation and targeting the audience was most useful. Relaxed and professional tutoring.
Jon Buck, First Vice President, ProLogis
Strategic Communication – AI in Comms Workshop
The communications team really enjoyed it and found it quite inspiring. Appreciate your time and dedication to making the session useful to us as a University. It really hit the points we wanted to.
