SOCIAL MEDIA SIMULATION &
RESILIENCE TRAINING
Live, in-person training | Immersive, realistic situations
Social media moves fast and, in a crisis, it moves even faster. Preparation is essential, yet meaningful social media training is hard to achieve without doing it for real.
Mentor’s in-house social media simulation training uses our intuitive, realistic and immersive Splutter platform to help organisations build confidence, resilience and control across Twitter/X, Facebook, LinkedIn and beyond.
WHAT WILL YOU LEARN?
Mentor also offers Splutter licences, allowing organisations or consultants to run and manage as many simulation exercises as needed, either internally or for clients.
This makes social media training scalable, repeatable and genuinely effective.
This training places you inside a realistic social media environment, allowing teams to test decisions, messaging and responses safely - before the pressure is real.
You will learn how to:
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Respond confidently to fast-moving social media conversations
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Manage scrutiny and escalation during a reputational issue
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Understand how social platforms behave differently in a crisis
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Test messaging and tone in a realistic, time-pressured environment
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Work effectively as a team when under digital pressure
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Identify risks early and make better decisions, faster
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Integrate social media into wider crisis communications planning
Using Splutter, our bespoke social media simulation platform, participants experience realistic feeds, reactions and escalation without reputational risk. The platform is adaptable, immersive and designed to reflect real-world scenarios, helping teams build confidence and capability.
Training can be delivered live and in person, with facilitated simulation exercises, or tailored to suit your organisation’s structure and risk profile.
Our programmes are flexible and designed to reflect the platforms and pressures you actually face.
When a crisis hits online, there’s no pause button.
WHO IS IT AIMED AT?
This training is ideal for:
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Communications, PR and marketing teams
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Organisations building social media resilience into crisis planning
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Senior leaders and spokespeople involved in online decision-making
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Teams responsible for managing organisational social channels
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Agencies or consultants supporting clients with crisis preparedness
We also deliver social media training seminars, recognising that social media resilience is becoming an increasingly vital part of business continuity and crisis planning.
Get in touch to discuss Splutter licences, social media simulation training or a bespoke resilience programme tailored to your organisation or clients.
Strategic Media Training
Great trainers, highly engaging. I definitely feel better equipped for handling these sort of situations in the future. Definitely worth the investment and I would say it is essential for anyone in a role that may be asked to represent the force in the media. Appreciating the transferable skills is an added extra.
Chief Superintendent, Sussex Police
Dave and Rachel recently ran a strategic media training session with our senior exec team at Fairhive and it’s always a pleasure when we work with them. They are professional trainers with a dedication to helping individuals. Throughout the session they demonstrated a deep knowledge of strategic media providing an individualised training session with both local and national examples. They were able to keep the group engaged and positive and have the ability to adapt to the needs of each participant; providing constructive feedback during the recording element of the training.
Katie Ayala, Fairhive Housing, Aylesbury
An afternoon doing Media training with Dave Mason from Mentor was pure gold for me. It was fun, challenging and full of journalistic and business insight. Dave is a seasoned professional whose understanding of print, broadcast and social media is hard to fault. His real skill is to help you articulate your own story and ensure that you enter any media interview on the front foot, with an arsenal of tactics to help you. I can’t recommend him highly enough.
Professor Tansy Jessop, Pro Vice-Chancellor for Education, University of Bristol
Thanks for the engaging and knowledgeable session. It was great for our senior team to have the opportunity to practice and gain feedback in a real studio setting that the Mentor Media Training team made feel very relaxed. We look forward to putting it into practice.
Jo Gillow, Head of Marketing, Bath Building Society
Crisis Training
Thank you so much for the training yesterday. It was the perfect combination of insight and practical application, brought to life through the experience, knowledge and the stories yourself and Chris shared. We all enjoyed the day and took so much from it: definitely one of the best training sessions I’ve been on.
Juliet Allister, Head of Brand and Sustainability, Cornish Mutual
Thanks to Mentor for a brilliant day of training around crisis comms. It’s amazing how comfortable you can get in front of the camera if you just follow the techniques! Really worthwhile business continuity preparation for the team.
Gemma White, Woodbridge School
Presentation
Hugely informative. Getting a ‘magic formula’ for structuring a presentation and targeting the audience was most useful. Relaxed and professional tutoring.
Jon Buck, First Vice President, ProLogis
Strategic Communication – AI in Comms Workshop
The communications team really enjoyed it and found it quite inspiring. Appreciate your time and dedication to making the session useful to us as a University. It really hit the points we wanted to.
