Crisis Communications Case Study: Pret a Manger
What went wrong at Pret
Bespoke media skills courses - introductory through to advanced
Seminars, training, simulation & consultancy
Bespoke techniques and solutions to suit any public speaking occasion
Simulation & training for customer services and media handling
Press Officer training - a cost effective option for individuals and small groups
Bespoke solutions for every type of customer service requirement
Mentor has enjoyed a lengthy relationship with GWR, firstly through media training for middle managers.
This has developed into a fully integrated programme of training across crisis, media skills, social media and internal communications videos.
We are now rolling out a longer term programme, where staff can progress through their own continuing professional development, into expert ambassadors and commentators on behalf of the company.
Watch a video testimonial here:
We've provided support and coaching for senior management in the run up to major events in 2017.
Mentor has worked with Bristol International Airport for many years, handling its exercise media simulation, media training and now a tranche of advanced social media resilience training.
Media Relations Manager Jacqui Mills explains why Bristol Airport chose to use Mentor for our social media crisis simulation training:
Mentor provided mock media interviews during the recruitment process for a very senior position
"We commissioned Mentor to conduct crisis media training for our executive team. Without exception, everyone found it extremely professional, challenging, useful and enjoyable. Dave brings the subject matter to life, drawing upon considerable knowledge and insight. I would highly recommend the team at Mentor."
Mark Lambert, Head of Communications and Marketing, Gloucestershire Care Services NHS Trust
Mentor recently provided a seminar in reputation management for members of the press and communications team. We’ve also delivered presentation masterclasses for partners in Europe.