Shifting the 'comms' mindset of executives
There's often a gap between the C-Suite's understanding of what the term 'media' means in the 2020's, versus their communication teams, writes Dave Mason
Bespoke face-to-face and e-learning media skills courses: introductory, through to advanced. Suitable for individuals or groups, in half and one day sessions.
E learning / COVID preparation training, seminars, simulation & consultancy when preparing for media scrutiny or managing your reputation during a crisis.
Online communications courses for media, crisis and presentation
Bespoke techniques and solutions to suit any public speaking occasion
E learning / face-to-face coaching, simulation & training for crisis media handling, confidence in company messaging and customer services.
Highly practical, creative workshops to help you develop better video content for web, social and internal communications. Includes 'video journalism' training
E learning / face-to-face coaching for communications professionals - a cost effective option for individuals and small groups
Remote e-learning course for communications and PR professionals. Useful for those who can't attend in-person courses, with handy tips. Format doesn't facilitate questions or personal tuition.
Strategic communication courses for in-house and agency marcomm teams, corporate leaders and boards
Mentor has enjoyed a lengthy relationship with GWR, firstly through media training for middle managers.
This has developed into a fully integrated programme of training across crisis, media skills, social media and internal communications videos.
We are now rolling out a longer term programme, where staff can progress through their own continuing professional development, into expert ambassadors and commentators on behalf of the company.
Watch a video testimonial here:
We've provided support and coaching for senior management in the run up to major events in 2017.
Mentor has worked with Bristol International Airport for many years, handling its exercise media simulation, media training and now a tranche of advanced social media resilience training.
Media Relations Manager Jacqui Mills explains why Bristol Airport chose to use Mentor for our social media crisis simulation training:
Mentor provided mock media interviews during the recruitment process for a very senior position
"We commissioned Mentor to conduct crisis media training for our executive team. Without exception, everyone found it extremely professional, challenging, useful and enjoyable. Dave brings the subject matter to life, drawing upon considerable knowledge and insight. I would highly recommend the team at Mentor."
Mark Lambert, Head of Communications and Marketing, Gloucestershire Care Services NHS Trust
Mentor recently provided a seminar in reputation management for members of the press and communications team. We’ve also delivered presentation masterclasses for partners in Europe.