LBC Radio - Dave Mason appearing on Nick Ferrari Breakfast Show

LBC Radio - Dave Mason appearing on Nick Ferrari Breakfast Show

As the Pret a Manger tragedy unfolded our Head of Media and Crisis Training, Dave Mason, was asked to appear on Nick Ferrari's Breakfast Show.

Listen to the discussion here, including Dave's assessment of what Pret could've been doing to mitigate such a disaster in their crisis planning and in their PR;

Nick Ferrari interviewed Dave Mason about the PR fallout from the Pret A Manger crisis, in the context of being the author of the newly launched book, 'Handling The Media in Good Times & Bad'.

 

Article Author: Dave Mason

Dave is Mentor’s Head of Media Training. His extensive career in broadcasting spans 30 years across radio and television. He has coached executives from major public and private sector organisations, as well as the UK Armed Forces and NATO, around the world for the past decade. Dave is respected for his inspiring training, which is supportive and concentrates on fast learning development. A founding presenter and shareholder of Somerset’s Orchard FM, he went on to work extensively in commercial radio around the UK, as well as BBC News, where he was a Correspondent at BBC Radio 5 Live and Radio 1 Newsbeat. Dave has been a TV presenter, reporter and producer at ITN in London, GMTV, (ITV Breakfast), ITV News (Westcountry and Wales) and HTV West. He was one of GMTV’s senior producers for a decade, covering major international, domestic, political and entertainment stories. His roles have included senior news producing and planning, undercover investigations, war reporting and features production. He still broadcasts as a crisis communications pundit on LBC, BBC Radio and is a visiting lecturer at the Universities of Bath Spa, Gloucestershire and the Cardiff School of Journalism.