Back to school for CEO's?
Barely a week goes by where a major organisation doesn't suffer from a PR blunder by its SMT - we assess why companies spend millions on marketing and little on CEO coaching.
Bespoke media skills courses - introductory through to advanced
Seminars, training, simulation & consultancy
Bespoke techniques and solutions to suit any public speaking occasion
Simulation & training for customer services and media handling
A cost effective option for individuals and small groups
Bespoke solutions for every type of customer service requirement
Mentor has enjoyed a lengthy relationship with GWR, firstly through media training for middle managers.
This has developed into a fully integrated programme of training across crisis, media skills, social media and internal communications videos.
We are now rolling out a longer term programme, where staff can progress through their own continuing professional development, into expert ambassadors and commentators on behalf of the company.
Watch a video testimonial here:
Mentor has worked with Bristol International Airport for many years, handling its exercise media simulation, media training and now a tranche of advanced social media resilience training.
Media Relations Manager Jacqui Mills explains why Bristol Airport chose to use Mentor for our social media crisis simulation training:
"Excellent! I found it all very useful especially understanding the mind-set of interviewing journalists. It really built confidence and the opportunity for immediate, personal review of something which I had never done before."
Dr John Womersley, Chair Northern Locality of NEW Devon CCG
“Splutter” was a unique training experience, one which we will be continuing to employ and would definitely recommend. Any company who may have to deal with a major incident on a regional/national scale, dealing with customer attention on social media, should ensure they make the most of Mentor’s excellent training offer.”
Sebastian Monks, Digital Communications, Wales & West Utilities
"Thank you for the excellent day of media training - you worked together as a fantastic team. It was clear that our execs not only enjoyed it, but also learnt a lot. It enabled us to identify their strengths and weaknesses, which will help shape our strategy for media engagement.
Vicky Aitchison, External Communications Manager, Wincanton plc
The whole course is perfectly balanced and overall outstanding. It’s not just the course content, but the knowledge and experience that the tutors bring that make this course so good.
Lloyd Figgins FRGS, Global Safety Manager, Earthwatch Institute