Media Interviews - Tips and Advice

When a journalist comes calling:

 Never talk off the cuff. Always buy time to prepare. So offer to phone them back. 

• Only agree to talk about what you know about. If you can't help offer to get someone who can. 
  
  
• Ask for information on the scope of the enquiry. 
  
  
• Always appear helpful, and be positive. An interview is an invaluable opportunity. 
  
  
• Be prepared. Make sure you have all the information you need to give. How is it a story?
  
  
• What journalists want is a good story.
  
  
• If you have a PR or Comms adviser make sure you speak to them first 
  
  
• There is no such thing as off the record. 
  
  
• Never talk about anything you haven't prepared. 
  
  
• Never say anything you wouldn't happily see on the front page of The Times. 
  
  
• Stick to the point/message. Do not get led down another path. 
  
  
• Do not allow the journalist to put words in your mouth. 
  
  
• Don't be afraid to repeat your prepared message. 
  
  
• Use simple, positive and everyday language
  
  
• Keep facts and figures to the essentials. 
  
  
• Deliver with enthusiasm and energy.