Managing Bad News
A highly interactive event designed to give you the critical skills needed to manage media, public and internal communications at a time of crisis.
Capacity: 20 Tutors: 1 or 2
Learning includes case studies, a ‘magic bullet’ approach to getting the messages right plus:
- How public perception is reality for your organisation
- Why the media is so crucial to successful crisis communications
- How to develop lasting, positive relationships with the media
- How to work with journalists rather than against them
- How to classify the threat from crises
- Why crises escalate – and how to prevent that
- Key messages that work and how to communicate them effectively
- Key communications skills focusing on language and messages
- Basic steps to optimise internal communications
- How to manage issues of confidentiality